A College Student’s New Marketing Firm Innovates Personal Branding
As a college sophomore, William Woods II has already achieved what many professionals are only beginning to pursue. He started his own podcast — Will Woods Exper!ence— in 2023. Last year, in December, he launched his own marketing business, Create to Inspire Strategy.
As a college sophomore, William Woods II has already achieved what many professionals are only beginning to pursue.
He started his own podcast — Will Woods Exper!ence— in 2023. Last year, in December, he launched his own marketing business, .
Woods, who is majoring in marketing at Cedarville University, is focused on providing his clients with social media strategies, personal branding and content creation that will set their business apart from competitors. He caters his work toward small business professionals who want to create compelling marketing messaging that amplifies their core values.
“Marketing is my passion,” said Woods. “It has always been a goal to launch my own marketing company and to help small businesses get started inspiring others with their products and messaging.”
One client, Cooper Peterson, worked with Woods on marketing Run Gulbz, a new product that specializes in warm gloves for runners.
“The expertise by Create to Inspire Strategy in the media and digital marketing fields was the main reason why I trusted Will with my brand,” said Peterson. “He understands how key business principles directly correlate with the success of brands online.”
Another client, Aaron Perry, founder of UltraLyte Running and a junior economics major at Cedarville, chose Create to Inspire Strategy because of their personal relationship and the belief that Woods’ help would advance his endurance running gear line that features hats made for long distance runners.
“The decision to use Create to Inspire Strategy was a game-changer for my clothing line,” said Perry. “Inviting someone into your business is never easy, but Woods’ expertise and unwavering confidence built a rock-solid foundation of trust. His quality in social media, videography and photography is unparalleled. He lives and breathes content creation, making him easy and reliable to work with.”
By launching his company now, Woods is positioning himself to be at the helm of a profitable marketing firm when he graduates in two years.
“If you have something you want to accomplish, you don’t have to wait until after you have a degree to pursue it,” said Woods. “Take risks while the stakes are low, and you have support from your college community. Start now.”
Cedarville University, an Evangelical Christian institution in southwest Ohio, offers undergraduate and graduate residential and online programs across arts, sciences, and professional fields. With 6,384 students, it ranks among Ohio's largest private universities and is recognized by The Wall Street Journal as being among the nation’s top three evangelical universities. Cedarville is also known for its vibrant Christian community, challenging academics, and high graduation and retention rates. Learn more at cedarville.edu. &Բ;