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About the BA in Marketing Degree

Why Study Marketing at Cedarville?

Prepare for leadership positions across a range of industries with Cedarville's versatile marketing degree, offered by the Robert W. Plaster School of Business. More than just training for a career, you'll also discover how to make a Gospel impact through your vocation. Marketing can open doors for a variety of roles, but wherever God leads you, you'll be equipped as a servant-hearted, customer-focused professional and an ambassador for Christ. Through core marketing courses like Consumer Behavior, Marketing Research, and Brand Management, you'll graduate ready for the demands of today's dynamic marketplace.

If you're pursuing another major but want to enhance your learning with valuable marketing skills, Cedarville's marketing minor is for you! Open to both business and non-business majors, this minor will equip you with a practical framework of marketing skills and help you infuse a customer-focused approach into your field.

Why Study Marketing at Cedarville?

What makes the marketing major from Cedarville unique? Watch for an inside look at the program.

What Sets Cedarville Apart?

Biblical Worldview

The Bible is the authority for research and study in every class you'll take.
Mentoring Christian Faculty

You'll be taught by highly-credentialed professors who want you to succeed.
Top Placement Rates

Our graduates achieve top career and grad school placement rates — 10% above the national average.

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Program Overview

Customer-Focused — You’ll be equipped to create value for customers and build strong customer relations. You’ll learn how to discover what people need and desire in product offerings (goods, services, nonprofit causes) to build customer loyalty and brand equity.

Real-World Marketing Experiences — Many of your marketing courses will involve projects that immerse you in actual business situations. You will regularly work in teams to complete work as consultants for area businesses and nonprofit organizations.

Biblical Integration — You’ll be able to apply biblical principles of excellence, stewardship, servant leadership, and humility for the glory of God and the success of your future company or organization.

We’re proud of our successful graduates! 100% of recent graduates from the Robert W. Plaster School of Business were employed or in graduate school within six months of graduation. Check out Cedarville's other placement rates.

Cedarville's Placement Rates

What can you do with a marketing degree? Cedarville's marketing major has a strong track record of successfully placing graduates in a wide variety of exciting and rewarding careers. The bachelor of arts in marketing degree from Cedarville University is deliberately flexible so you can customize your program for careers in:

Marketing Communications

Advertising
Personal Selling and Sales Management
Social Media Marketing
Digital Marketing
Public Relations

Consumer Research and Insights

Market Research Analysis
Simulated Test Marketing
Focus Group Moderating

Services Marketing

Hospitality
Account Management
Restaurant
Insurance
Financial Services
Healthcare

Retail

Customer Service
Merchandising
Purchasing
Inventory Management

Event Marketing

Sports
Entertainment
Corporate
Client

Entrepreneurship

Nonprofit and Social Marketing

Graduate and professional programs and employers welcome Cedarville University graduates each year. It is important to note that most professional career fields you may pursue require additional education, experience, and/or licensure beyond the completion of your Cedarville University undergraduate degree.

Internships — Internships give you real-world experience in the marketing field. Our students have been placed in internships at General Electric, Cardinal Health, Sherwin Williams, C.H. Robinson, Tyndale House Publishers, LexisNexis, Honda, Reynolds and Reynolds, Macy's, Seek Company, Joni and Friends, and Chick-fil-A, among others.

Integrated Business Core (IBC)&�Բ��;—&�Բ��;, this two-semester program allows students to integrate classroom learning with practical business experience. As part of a team, you’ll develop a business plan, obtain financing, market and sell a product, and donate your profits to a local charity.

Student Organizations – You can choose to participate in business-related student organizations like:

Enactus — Enactus is an organization that provides our students the opportunity to make a difference, develop leadership, teamwork, and communication skills through learning, practicing, and teaching the principles of free enterprise.
Student Leadership Team (SLT) — The SLT serves the Robert W. Plaster School of Business by building community among students and faculty, fostering relationships, and planning and executing events and programs.
Women in Business — Women in Business is an organization dedicated to helping women in professions learn more about reaching goals in careers, at home, and in service.

Entrepreneurship and Small Business Practicum — You will partner with students in engineering, industrial design, and other disciplines to create and launch new businesses. The most recent business for this practicum was producing customized electric and traditional wooden bicycles. Marketing faculty members are heavily involved in leading this practicum.

The Pitch

Student entrepreneurs present their business startup ideas to a panel of potential investors as part of the pitch competition.

Building on your core liberal arts and Bible minor courses, you will take a comprehensive core of business courses, four required marketing courses (Principles of Marketing, Consumer Behavior, Marketing Research, and Marketing Strategy), and a minimum of four marketing electives.

View Curriculum Plan and Catalog

Sample courses:

Brand Management
Marketing Strategy

Start �㽶ֱ��Degree in High School!

Save time and money in college by taking dual enrollment courses now. Discover how you can complete your business degree up to a year early with the Dual Enrollment Pathway to Business.

Explore the Dual Enrollment Pathway

Cedarville offers graduate and undergraduate programs with flexible completion options. You may also want to consider these related programs as you choose the degree or program that is the best fit for you.

Related Programs

Program Level and Format

Undergraduate
Residential
4-Year

Four students gathered at table with laptops and notebooks looking at a spreadsheet on TV screen.

From Our Students:

Job and Grad School Placement

Program Faculty

Photo of Jeffrey Haymond

Jeffrey Haymond, PhD

Dean, Robert W. Plaster School of Business; Professor of Economics

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SBCC 113
937-766-4442
Email

Photo of Jon Austin

Jon Austin, PhD

Associate Professor of Marketing

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SBCC 211
937-766-7792
Email

Robert W. Plaster School of Business

Program News

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Impact Conference 2025 Empowers Marketplace Leaders

With the theme “Leading for Christ in the Marketplace,” the Impact 2025 business conference, hosted by the Robert W. Plaster School of Business at Cedarville University, will integrate Christian values with professional vision, redefining leadership in the workplace in the process.

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